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Why Incense Matters: Unveiling Its Role in Witchcraft Spells & Rituals Walk into any witch store or space dedicated to witchcraft or Wicca, and you'll likely notice it – a gentle haze, a lingering fragrance. More often than not, this is the subtle yet powerful presence of incense. Far from being just a pleasant aroma, incense plays a vital and multifaceted role in the practices of many pagans, witches, and Wiccans. But why is a bit of smoke so important? Let's delve into the mystical m …